We connect agencies, brands & design studios with Canada’s top creative talent.
Hey! Welcome.
How can we help you?
Your Strategic
Hiring Partner
As seasoned creative recruitment experts, we bring a wealth of experience and industry insider knowledge to every search.
We start by developing a deep understanding of your needs, then we actively seek out and deliver high-performing candidates and hidden gems who will add long-term value to your business.
Along the way, we provide you with valuable market insights and strategic guidance which will help ensure you’re attracting (and landing!) the best talent.
Our Services
Full-Time &
Executive Search
Whether you're filling an executive leadership position or building out your team with mid-to-senior level roles, our rigorous search & evaluation process ensures you're seeing the best available candidates in the market.
Confidential Search
When you’re making sensitive or proactive changes and confidentiality is paramount, we are your trusted partner. We’ve completed numerous confidential leadership searches and use tried and tested processes to ensure the utmost discretion.
Proactive Introductions
Want to get a head start on building your dream team? We’re always connecting with top talent who are discreetly exploring new opportunities. By working with us, you’ll gain exclusive access to the best and brightest before they hit the job market.
Roles We Fill
Creative Director
Design Director
Art Director
Copywriter
Designer
Content Creator
Strategy Director
Account Director
Director, PMO
Project Manager
Creative Services Manager
Operations Manager
Studio Director
Producer
+More!
Group Creative Director
Design Director
Senior Art Director
Senior Copywriter
Senior Designer
Content Creator
VP, Strategy
Strategy Director
Managing Director
VP, Client Services
Group Account Director
Account Director
Senior Project Manager
Creative Services Director
Studio Director
Executive Producer
+More!
Our Difference
Connected to the best & brightest.
After over 15 years of building relationships with top creative talent in every major market across Canada, we know just about everybody - and they trust our integrity.
Experts in finding & evaluating creative talent.
We have real-world experience working inside creative departments and expertise in creative-specific executive search, with over 225 successful placements.
Communicative, professional & efficient.
We operate a streamlined, data-backed process that enables us to deliver a short list of top talent quickly, often in as little as 5 - 10 days for full-time positions.
Take your career
to new heights
Helping good people build successful, rewarding careers is our calling. Before putting you forward for an open position, we take time to understand your experience, goals and what makes you unique, to ensure we’re matching you with opportunities that propel you forward.
With us, you can expect consistent communication, guidance and support at every step. No ghosting, no radio silence. We promise transparency all the way.
About
Good People is owned and operated by Sarah Stapley, an independent headhunter specializing in creative search for the Canadian advertising, marketing and design industries.
After graduating from ad school in 2006, Sarah began her career as a copywriter, developing integrated ad campaigns for some of the world’s biggest CPG brands. Her career path evolved toward creative services management for ad agencies like Henderson Bas and SID LEE, and eventually came to include in-house creative talent acquisition.
In 2015, Sarah followed her passion for people and leapt from the ad industry into the executive search & recruitment world. She was instrumental in building out a creative search practice for IQ PARTNERS, and became one of the company’s top-producing headhunters for nearly six years.
In 2021, Sarah branched out on a solo venture and launched Good People, a boutique recruitment agency dedicated to serving the creative community.
Here’s how to find us.
